They partnered with me for full social media management with the goal of increasing visibility, engagement, and client trust, while attracting more bookings through Instagram.

Lumi Skin is a skincare studio dedicated to delivering results-driven treatments and confidence-boosting client experiences. While their in-studio services were high quality, their social media presence wasn’t fully reflecting their expertise, results, or brand potential.

lumi skin

Key priorities included:

  • Developing a clear, cohesive brand voice and visual identity
  • Creating educational skincare content to position Lumi Skin as an authority
  • Highlighting real client results, transformations, and testimonials
  • Producing engaging Reels to increase reach and discoverability
  • Building a consistent posting schedule to improve algorithm performance
  • Actively engaging with followers to strengthen community and loyalty
  • Optimizing captions and CTAs to encourage inquiries and bookings
  • Every piece of content was designed to attract ideal clients, build trust, and turn engagement into action.
  • Limited reach beyond existing clients
  • Low engagement despite posting regularly
  • Inconsistent content that didn’t fully showcase results or expertise
  • Difficulty standing out in a competitive local beauty market
  • A social presence that wasn’t driving inquiries or bookings

the challenge

As a skincare studio, Lumi Skin faced several common industry challenges:

The strategy

Every piece of content was designed to attract ideal clients, build trust, and turn engagement into action.

I implemented a full-service social media management strategy focused on visibility, trust-building, and conversion.

in just 6 months

450%

Accounts reached

87k

new followers

2.3k

the results

We achieved a significant boost in content saves, shares, and profile visits and stronger audience interaction and brand awareness

increased engagement

@sundaysocials

find us on instagram